Millions of websites try to get listed in the top 10 spots of the major search engines. That amounts to a lot of competition! I say if you can’t get listed at the top, indirectly get to the top.
How do you do this? Look up the top 10 websites on the major search engines under the keywords and phrases people would find your website.
The key would be to then compare to those websites. Preferably the sites that are in the best position.
The most expensive way would be to buy Google Adwords and if you don’t want to spend any money, you could use the ten strategies below.
NOTE: These strategies may not apply to every website.
1. Participate on their discussion boards
You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.
2. Give free value to your future buyers
Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your website or include your ad in the free ebook.
3. Submit content to article directories and submissions
You could write articles for their website and include your resource box and link at the end of the article. If they publish it, you’ll indirectly be at the top of the search engines.
4. Put together review pieces
Write an excellent article review about products or services. Then publish the review on your website. E-mail the website owner and tell him or her about it. They may link to your site so their visitors read it.
5. Additional ads to and from your site
Ask the owner of the website if they would want to trade advertising. If you don’t get as much traffic as they do, you could throw in some extra incentives.
6. Propose a cross promotion deal with the web site.
You both could promote each others products or services together in one package deal. This means a mention and link back to your website.
7. Testimonials give great credibility
Give the web site a testimonial for their product or service. Include a little text link for your website with the testimonial. You never know; it could end up on their ad copy.
8. Classified ads still effect in a major way
Post your advertisement on their free classified ad section on their website. You want to be sure you have an attractive headline so they will read your ad.
9. Free-for-all links is a huge best kept secret
Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards the top.
10. Sign their guest books
You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.
These are quick and fairly easy strategies to help you gain traction to your websites. The best thing to do first is make sure you do research on sites that have traffic and have decent domain ratings.