The Internet becomes even more pervasive, so the importance of SEO continues to grow. You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improving their rankings.

You may think that the top ranking sites have to spend lots of money to get there, but the truth is that sites who come out on top, follow some basic SEO guidelines.

Look, these guidelines are easy to follow and often cost little or nothing to put into practice so you should be good to go.

Now you may think that the top ranking sites have to spend lots of money to get there, but the truth is that some do, while sites just follow some basic SEO guidelines.

Open Directory

Manually register your site with Web Directories. The Open Directory Project is the largest, most comprehensive human-edited directories on the Web. It is one of the quickest and safest ways to start building a link structure, while maintained by a vast, global community of volunteer editors and feeds other leading web directories.

Submit to search engines

Manually submit your site to search engines like Google. If you’d like to wait, Google will eventually crawl your site and return it in search result listings related to your site name and keywords. However, this may take some time. For faster indexing, visit Google search console and submit your site manually.

Purchase local citations

Submit your website to have it validated for authorization. Citations are considered another form of yellow pages directories and it takes nothing more than just providing the name, address and phone number of your local business. Like links to your website, Google uses them when evaluating the online authority of your business.

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Use high keyword efficiency index (KEI)

Make sure you are using keywords with a high KEI. This measure takes into consideration both the popularity and competitiveness of your keywords. By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

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Link building

I started to talk about link building beforehand. This topic is thrown around a lot and there is no denying the fact of needing links. So start by engaging in a link building campaign. The links that are relevant you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.

Name of the game; authority.

A great way to start this is through article submission and guest post in your specific niche.

Make your site easily to crawl

The search engines do not like dynamic pages. Although this is changing with the advent of Google Sitemaps, it is still important to ensure that all search engines can easily traverse your website. Make sure to use HTML coding and avoid dynamically created pages. They will crawl your site regardless so it’s better to make sure you have your on-page formatted.

Patience is key

Be patient. Once you follow these suggestions, allow search engines time to re-index your site. In this day an age for search engines like Google, we’re looking for instant results. However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns. As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.

Start to focus on these SEO strategies first. If you do, you’ll find yourself at the top of the rankings

As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving local search engine results.