Almost all site owners are looking for ways to get better results for their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.
Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services.
In the case of affiliate marketing, many of the competing websites may even be identical!
If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.
Make sure that your design is search engine friendly
Your design may look good to your eyes, but it may also be the cause of your present difficulties and poor search engine positioning.
How is that possible?
Look at your web page using a text editor or the HTML view of popular editors. On what line does your first line of content begin? If your actual content is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your site rankings.
Similarly, put style information in external Cascading Style Sheet files.
Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional SEO positioning specialist or your web designer.
Make sure your keywords are strategically placed in your copy
It is not possible to improve website rankings if the readable content on your web pages does not contain the words you wish to be located.
Many people erroneously think that just putting your important keywords in meta tags is enough.
This is not true, some search engines hardly use the meta tags and look more to the content on the page or any of the other numerous ranking factors.
Make sure that your important keywords are in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.
Use a sitemap and text link navigation on your pages
If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these important pages actually get indexed or included in the search engines. You can help this process along by making a sitemap, a web page that has decent internal links to all the subpages on your site.
Another good practice is to include a text link navigation strategy on your web pages, even if you already have a graphics-based navigation bar elsewhere on these same pages. Remember, search engines prefer to follow text links when crawled. A robot that lands on your main page or sitemap page will follow the text links and then visit and index your lower level pages.
Increase the quantity and quality of inbound links
In fiercely competitive niches it will be difficult to improve site rankings without obtaining a good number of links to your page from other websites. If you have very good and valuable content, other sites may link to you because you are a valuable resource.
However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.
When it comes to links you should keep in mind one important principle: it is not the number of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, you will have to earn it by having a site that provides a lot of useful information.
Keep up with Search Engine Developments
The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.
If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled SEO professionals who can help you to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these essential tips can provide a good point of reference for starting the work.