The importance of SEO cannot be denied in this era of Information Technology. It is becoming really hard to select the best SEO tools 2018 has to offer or software which can save you valuable time, provide you with the right insight and can also point out the challenges & opportunities.

It is very important to find the right tool or SEO software so that you can rank high in Google and make your SEO campaign successful.

SEO has undergone some enormous changes over the past years and conducting SEO for your website can be confusing and time-consuming. I mix old methods with new tools to achieve the best results and some of the top worth mentioning the best SEO tools for 2019 are as follows:

SEMrush — (Pro for $99.95, Guru for $199.95 and Business starting at $399.95)

SEMrush offers everything that an SEO expert is looking for. It is a one-stop shop for all the marketing resources. It provides great in-depth analysis of the performance of the digital marketing strategy and also helps SEO’s perform the daily tasks. Identifying opportunities to increase brand awareness is very easy when using SEMrush. This tool can easily help you in the following domains

  • SEO Management
  • PPC Improvements
  • Social Media Insights
  • White-label Reports
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Organic Research on SEMrush

Screaming Frog —  (Free, however, you can purchase a license to crawl more than 500 URLs and have access to advanced features $149.00 per year)

Screaming Frog is a desktop software which not only crawls website and compiles a list of SEO related data, but also provides complete statistics, which can be used by the SEO experts to troubleshoot the basic SEO issues and improve your Google rankings.

Few of the great functionalities that we can perform with the Screaming Frog are as follows

  • Find Broken Links
  • Audit Redirects
  • Analyze Page Titles & Meta Data
  • Discover Duplicate Content
  • Extract Data with XPath
  • Review Robots & Directives
  • Generate XML Sitemaps
  • Integrate with Google Analytics
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The dashboard of Screaming Frog

Moz Pro — (Standard for $99.00, Medium for $179.00, Large for $249 and Premium for $999.00)

Moz Pro is a great tool for providing information regarding tracking insights and keyword selection. This tool ties together keyword research metrics and makes difficult analysis easy so that lesser time can be spent on spreadsheet and more time in generating website traffic. Few of the functions that we can perform with the help of Moz Pro are as follows

  • Understand your visitors
  • Track your rankings
  • Crawl & Audit your sites
  • Optimize your pages
  • Find link opportunities
  • Create and analyze custom reports
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Moz Pro dashboard

Seobility — (30 Day free trial then $50 per month and $200.00)

Seobility is another important tool that can easily help you find how good or bad your websites overall SEO optimization is. It is a great tool and can be used for free as well. The complete website can be easily checked and troubleshoot. Duplicate content can be checked with the help of this tool and can also continue to monitor and report so that the best SEO result can be obtained.

Four great features of Seobility are as follows

  • SEO Check
  • Keyword Check
  • SEO Compare
  • Ranking Check
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The main dashboard on Seobility

Ahrefs

Ahrefs is used by thousands of business owners and marketers to improve search rankings. SEO Experts use Ahrefs to improve their Google search rankings. It is considered to be one of the best backlink analysis tools and can also explore content which can help you to find great and most popular content for your topic or keyword. It also provides you alerts in your email whenever you or any of your competitor loses or gets a new backlink.

Few of the great features of the Ahrefs are as follows

  • Organic Search Report
  • Keywords Explorer
  • Backlink Data
  • Content Explorer
  • Rank Tracker
  • Alerts
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Site explorer option on Ahrefs

Majestic SEO — (Lite for $49.95, Pro for $99.95, Full for $399.95)

Majestic SEO is a paid tool and is considered to be a link intelligence tool. It comes with a free trial and can allow search engine optimizers and link developers to properly research and find link building prospects. It is famous for the following features

  • Site Explorer
  • Backlink History Checker
  • Search Explorer
  • Link Intelligence API
  • Campaign development
  • Keyword Checker
  • Rank Tracker

Raven Tools — (Starter for $99.00, Grow for $169.00, Thrive for $249.00 and Lead for $399.00)

Raven tools is another paid tool with great features. It helps to generate reports and research links so that the perfect SEO audit can be done, and the best social media campaigns result could be obtained. It was a top-ranked tool in 2017 and is still considered to be a great tool in 2018. SEO campaign organic performance can also be analyzed with this tool. Few of the famous features of this tool are ass follow

  • Automated Marketing Reports
  • Find & fix SEO Problems
  • Management & Reporting for Digital Marketing Agencies
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WYSIWYG on Raven tools

Authority Labs — (Plus for $49.00, Pro for $99.00, Pro Plus for $225.00 and Enterprise $450.00) Each starts with a 30-day free trial

Authority Labs is a paid tool and provides one of the best ranking report platforms to track SERP result on a daily basis. Authority Labs gives complete keywords, ranking positions of the keywords and the search volume of the keywords. It will help you to automate your SEO monitoring and make your life as an SEO expert easy. Authority Labs provides high quality and reliable data. Few of the famous features of the Authority Labs are as follows

  • Daily rank checking and data
  • Local search results
  • Global tracking
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Authority Labs keyword research

SEO PowerSuite — (SEO PowerSuite Pro is $249 and SEO PowerSuite Enterprise is $599)

SEO PowerSuite provides all SEO features under one roof. The user base of SEO PowerSuite is above 2 million and is considered to be a great SEO tool. It has a great UI and can help in developing an SEO campaign for any level. From ranking to on-page to backlinks development, everything can be done with the help of this tool. Famous features of this tool are as follows

  • Automatable tasks
  • Branded SEO Reports
  • Rank Tracker
  • Website Auditor
  • SEO SpyGlass
  • Link Assistant
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SEO Powersuite backlink checker

SheerSeo — (Free 2 months then $7.00 and $10.00)

Last but not least, SheerSeo is an amazing online SEO tool that can help your website or blog to level up its ranking and Google search result. It is a great tool for analyzing and tracking services that can help you in optimizing your website. Most importantly, SheerSeo helps its users to learn SEO as well. SheerSeo famous features are as follows

  • Rank tracking (SERPs Tracking)
  • OnPage SEO Analysis
  • Backlink Analysis
  • Link Creation tools
  • Guard Valuable Backlinks
  • Monitor your websites mentions in social media pages like Facebook and Twitter.

Image result for SheerSeo

Use the best SEO tools 2018 version for your agencies and small business

As stated above, the importance of SEO cannot be denied, and it plays a huge part in the success of any business. SEO is the major source of free organic traffic and leads.

Hopefully, these tools will help you in making your SEO job cost effective, time saving and efficient.