When it comes down to the best search engine optimization (SEO) strategy, it can be the difference between a small, barely profitable business or a visible website and traffic magnet website.
There are a lot of ways, both good and bad, to influence the search engines in your favor allowing you to bring value.
Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. Documenting all of these things would require a great amount number of web pages and research that goes beyond the scope of this article.
Remember it is now turning more into artificial intelligence.
They are programming engines to react to humanized data.
However, there are a lot of things that can be documented that will work for most if not all search engines.
Now let’s be real; there are really only 4 important tips that make a difference between a successful and unsuccessful SEO strategy.
They are the four horsemen : Google, Yahoo, Baidu, and Bing.
These four search engines in any given month are responsible for over 90% of all internet searches.
So, what are we going to be talking about?
It’s about what you can do as a website owner that will influence the search engines using commonly accepted practices of linking to other websites (outbound) and getting those website links (inbound) to bring you leverage for search engines.
Here are basically 4 strategies that a website owner should employ to increase the value of a website in the eyes of the search engine.
Attack different angles of backlinks in your off-page SEO strategy
Start by using complementary back-links, one-way links, multiple linking and directory linking.
Don’t ever think that using just a single strategy is the right answer – sure it will help your SEO but it won’t be the best answer.
I don’t care if it’s already has a high DA.
The best answer is to use all of those techniques I mentioned above and to do it naturally.
Each of the four linking strategies has specific descriptions that can be summed up as:
Site A links to Site B, Site B links back to Site A
Site B links to Site A
Site A links to Site B, Site B links to Site C, Site C links to Site D, and Site D links back to Site A. Something like below.
Site Directory A links to Site A
That seems simple enough, I’m sure. But some of these strategies take time and effort to perform all 4 and most website owners aren’t willing to spend the time or don’t have the time to spend on it.
As a website owner, SEO needs to be one of the highest priorities that you need to address when it comes to making easy passive income.
Without free traffic from search engines, other traffic generation strategies that usually require payment must be engaged or direct marketing
Now doing any of these SEO strategies above are great to use.
Don’t get me wrong, but it gets even harder because you have to do it in a way that doesn’t trigger the search engines to enforce any penalties to your website.
No one except the search engine engineers know all of the exact penalties but we have some good theories for some of them.
How to get started with your best SEO link building strategy
The first is the rate on how your backlinks are created.
There is a certain threshold for creating SEO backlinks way too fast.
It is possible that the threshold does have a sliding scale and is related to the age of the website according to the engine.
For example, a young low-traffic website should not normally be getting 1,000 links a month whereas an older website that gets a lot of traffic could be OK to get 1,000 links a month.
As you progress in your backlink strategy make sure you keep this in mind, especially if you are thinking about buying backlinks.
The second is that having a backlink to every site that links to you will likely reduce the value of the links.
In other words, if all you ever receive is one complementary edu or gov backlink, you will most likely move up the SERP’s (Search Engine Results Page).
But you won’t reach your sites full potential.
Having a mixture of all 4 SEO strategies will appear more natural to the search engines
The third is having all inbound links to your website and “linking” pages that will make those links less valuable than having a natural link on an actual related page for a better percentage of the inbound links.
The higher you can drive this page percentage, the better your website will rank.
These types of links are often some of the most difficult backlinks to generate an exchange for because it requires more time and effort for both website owners.
The fourth is to have links inbound from all different ranking sites.
If all you have linking to your website are pinged tier 3 or tier 4 links, then you are likely to be sending the message that you purchased your links and that is not natural to the engines.
Some would argue that purchasing links for driving traffic is just fine and it is.
However, you should not expect the search engines to give those inbound links very much weight when calculating your SERP positions.
It is significantly more natural for you to have a large number inbound links structured pointing in a certain direction.
Next is to have use your anchor text in various ways.
It isn’t natural to have every website that links to you to have the same text on the link description.
The natural tendency would be to have a certain percent be the sites name, but after that it should be a wide variety of description.
Your anchor text is a key factor for how your site/page will be ranked, so make sure that you keep that in mind as you specify your preferred anchor text description on your website.
Finally, it would be best for a good percentage of your inbound links to appear within the text of a page that appears natural for the reader of that site and keep the link juice within the site.
Those links will not all point back to the home page of your website.
It’s most natural for a good high quality link to appear in the text of a page and have it point internally within your site.
So now, when you begin or continue your SEO strategy, keep all of these things in mind and don’t be impatient. Impatience could incur penalties, or get banned with the sandbox.
We went a head and gave an extra SEO tip to help avoid the sandbox.
Google supposedly uses a sandbox that questionable sites are put in until they have aged to a point that Google no longer feels that they are being manipulated. Basically, it’s too keep malware and other security threats from infecting others via search engines.
Many of the search engines use similar protection schemes to eliminate spam sites and manipulation sites to keep their SERPs from being cluttered.
Needless to say, stick to these structures and you will a huge impact to your website.