Your website’s ranking on search engines is a vital piece of information of your overall internet marketing campaign, and there are ways to improve your link building strategies through legit methods.
Unfortunately, the Internet is populated by fake bands and “not so good” webmasters seeking to improve their link building by masking search engines.
The good news is that search engines are starting to figure this out, and are now they are on guard for “spammed” pages and sites that have increased their rankings by artificial intelligence.
When a search engines track down these websites, those sites are penalized and demoted in ranking or completely removed from the search engine’s index.
The bad news is that some valuable quality links, over above-board sites are being confused for these web page criminals.
Your page may be in dilemma of being hooked up in the “spam” web and tossed from a search engine’s index, eventually though you have done nothing to justify such harsh treatment.
But there are things you can do – and things you should be set NOT to do – which will discourage this somewhat misperception.
How to turn best seo link building strategy into success
Link building is customarily based on the quality of sites you are linked to.
Google pioneered this criteria for assigning website ranking, and typically all search engines on the Internet rapidly use it.
There are precise ways to go about increasing your link building, but meanwhile, you must be thoroughly careful about which sites you recommend to link to.
Google regularly imposes penalties on sites that have linked to various sites solely for the purpose of artificially boosting your link popularity.
They have necessarily labeled these links “bad neighbors.”
You should congratulate to the fact that you cannot be penalized when a mistaken neighbor backlinks to your site.
Penalties happen only when you are the one sending misguided the link to a bad neighborhood.
But you must examine, and double-check, all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.
The first thing to check out is whether or not the pages you have linked to have been penalized.
The most direct way to do this is to check out SEMRush here.
You will then see that most pages are given a ranking factor which is represented in the domain analytics section.
Be sure to double check your backlinks to see if there are any toxic links tracking back to your website. If so disavow them soon you can.
Do not link to any site that doesn’t show in the no green section at all. Despite the high TS and PS.
Eventually you’re going to start dropping in the SERPs if you keep those nasty links attached.
There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale.
These sites have not been penalized, and their links may grow in value and popularity.
However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.
Another evil trick that banned webmasters use to artificially endorse their link portfolio is the use of invisible text.
Search engines constantly use content on web pages as one component in forming their rankings, which means that if the text on your page contains the right keywords, you have more of an shot to pick up your search engine ranking than a page that does not contain text considerate of keywords.
Some webmasters have gotten far and wide with this technique by hiding their keywords with a process so that they are hidden to any visitors to their site.
For example, they can use the keywords nonetheless make them the same color as the background color of the page, such as a too much of a good thing of white keywords on a white background.
You cannot see these words with the human glare – notwithstanding the eye of search engine spider can view them easily!
A spider is the program search engines manage to index web pages, and when it sees these hidden words, it goes back and boosts that page’s link ranking.
Webmasters may be bright and sometimes devious, but search engines have figured these tricks out.
As soon as a search engine predict the use of hidden text – boom! The page is penalized and you’re S.O.L.
The downside of this is that mostly the spider is a bit overzealous and will penalize a page by mistake.
For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and suggest you are employing hidden text.
To dodge any risk of false discipline, simply direct your webmaster not to link the same color to text as the background color of the page – that simple.
Another potential problem that bounce result in a penalty is called “keyword stuffing.”
Don’t fall for the Keyword stuffing scam
It is having to do with to have your keywords set in the text on your page, but mostly you can go a tiny bit overboard in your enthusiasm of placement according to those spiders.
A search engine uses what is called “Keyphrase Density” to explain if a site is trying to artificially boost their ranking.
This is the ratio of keywords to the rest of the words on the page.
Search engines associate a limit to the number of times you can use a keyword once it decides you have overdone it and penalizes your site.
This scale is quite steep, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is object of your company name.
If this is the case, it is trivial for keyword density to soar.
So, if your keyword is “renters insurance,” be sure you don’t handle this phrase in every sentence.
Carefully suppress the text on your site so that the copy flows accordingly and the keyword is not repeated incessantly.
A good rule of thumb is your keyword should never appear in more than half the sentences on the page.
The final potential risk factor is supported as “cloaking.”
To those of you who are complete legit to the system, this concept should be trivial to understand.
For the rest of you? well, cloaking is when the server directs a visitor to a well known page and a search engine spider to a different page.
The page the spider sees is “cloaked” because it is invisible to steady traffic, and deliberately set-up to uphold the site’s search engine ranking.
A cloaked page tries to receive the spider everything it needs to soar that page’s ranking to the top of the list.
It is natural that search engines have responded to this approach of deception with unfair enmity, imposing high penalties on these sites.
The setback on your end is that ordinarily pages are cloaked for appropriate reasons, one as prevention opposite the theft of code, often referred to as “pagejacking.”
This somewhat shielding is inappropriate these days due to the handle of “off page” fundamentals, one as link building, that cannot be stolen.
To be on the safe side, be sure that your webmaster is watchful that no ifs ands or buts about it no cloaking is acceptable.
Make sure the webmaster understands that cloaking of any kind will express your website at great risk.
Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to sidestep being unfairly penalized.
So be firm to watch your site closely and shuffle any perception of artificially boosting your rankings.