So there’s this rule of thumb where you must come up with a strategy to watch your search engines positions.
This strategy is easier said than done to actually gain success of any marketing campaign.
Think of your search engine positions as your online portfolio.
Would you let your stock portfolio be ruled by chance and market fluctuations, or would you protect those close tabs on your stocks so you could buy and sell when the time is right?
This is the same process you must approach your search engines positions.
Want to step up your web search engines rankings? You need to read this first
Be observant that at first, after you have put up your search engine marketing strategy and done for the most part the right things to increase your rankings, you will most likely start to see a consistent upward climb in the SERPs.
What you need to be on the lookout for is the second that ranking starts to grow and reach a plateau.
When this happens, your search engine position technique moves directed toward stage two, the monitoring and protecting stage.
In stage two, do not be confused about the temporary fluctuations in your positions on the SERPs.
These are similar to the subtle rising and falling of stocks in a portfolio.
Short-term activity is an integral part of the entire process. It’s the long-term changes that you must look for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative.
The process in which search engines rank websites may change at the drop of hat.
If you are unaware of these changes – multiple of which are subtle yet can be fatal to your ranking – your position may drop to the bottom of the list before you can gain your bearings.
So if you want to prevent this kind of precipitous drop, you must create a course of action to watch your positions on a monthly basis.
Devise a chart to keep tabs on your top ranking positions or your top pages, and figure solid to look “the market” closely.
Each track engine uses a condensed to compute website rankings and so many different factors.
When a search engine changes its formulas in any fashion, it may strengthen or worsen your rankings.
Some search engines handle a number of different formulas, rotating them so that certain formulas do not become overused or outdated.
Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to grab when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition – a tough factor you must always be wary about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, recommending your position higher.
Why ignoring the best search engines will cost you time and sales
Each month, expect position changes due to the consistent changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to restore for decreased rankings.
Monitoring these changes will furthermore give you vital information about how to improve your website to restore your position in the SERPs.
Of course, you need to recognize the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that control most of Internet traffic to your sites.
The challenge you face is that these top ten may change from month to month.
This means that not only watch your SERP rankings, but you must also keep track on the ranking popularity of the search engines you are monitoring.
People are quirky about their favorite search engines, and it takes constant vigilance to follow their dalliances.
The search engines they loved when you first launched your campaign may be old news in the after few months. You must adjust your list of engines by the whims of internet users.
In a previous article, we spoke about the best SEO tools this year that will help you find your rankings with the top search engines.
Another factor to watch extremely is a sudden drop of your positions in all search engines.
This is not the same as monthly fluctuations – this is a neon red warning sign!
It could be a number of different things.
It generally your search engine positions have plummeted, it may indicate that search engines spiders – those sneaky programs that seek out your site and rank their positions – have found some essence of problem with your website.
If you have recently changed any code, for instance, the spider may become utterly confused and consequently drop your rankings or deindex your website drastically. Once a spider crawls your website, it will then be executed for checking for adjustments or changes.
If there are specific errors when crawled, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly your entire website becomes irrelevant.
If that search engine is a current favorite bringing you conversions, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines consider the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence.
The biggest problem there is that search engines will sometimes change affiliations, and this can create a major dip in the geolocation of the internet or the way your rankings appear. So you must not only monitor your own positions, nonetheless you must keep a close eye on any odd shifts of your keywords or phrases on the SERPs.
Problems everyone have with search engine keyword rank
And finally, pay attention to your keywords.
Keywords are the foundation bricks of the entire search engine course of action, and they demand individual inspection in your monitoring efforts.
If you have found that a number of your positions have plummeted, it may mean that a page of your website has become misplaced or inaccessible to search engine spiders.
Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either situation, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a steady basis. Protect this investment as diligently as you would your trade portfolio.
In the same way, track your positions. Enjoy the SERPs.